Article

What is ASAR Fragrances?

Discover ASAR Fragrances - a modern fragrance brand by Urban Threads, offering handcrafted attars and perfumes.

March 15, 2026

ASAR Fragrances is a premium fragrance brand by Urban Threads, rooted in the timeless tradition of Arabian perfumery. We believe fragrance is more than a scent — it is an impression that stays behind.

Our collection includes attars, perfumes, and bukhoor crafted with the finest ingredients. Each fragrance tells a story of identity, confidence, and presence. From Oud-E-Yusuf to our signature collections, we bring you authentic Arabian luxury at accessible prices.

Shop with us and leave your impression.

Discover Your Signature Scent

Explore ASAR fragrances crafted to leave a lasting impression.

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