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ASAR Fragrances

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Discover handcrafted fragrances that become your signature. Each scent tells a story of identity, confidence, and presence.

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Our Story

The House of ASAR

ASAR is a modern fragrance brand created with the belief that fragrance is more than just a scent — it is an impression that stays behind.

The idea behind ASAR was born from Urban Threads, a fashion brand that celebrates individuality and personal style. We realized that style is not only about what you wear, but also about how you are remembered.

Inspired by the timeless tradition of attar perfumery and blended with modern fragrance artistry, ASAR brings together heritage and contemporary expression. Every fragrance is designed to represent identity, confidence, and presence.

28+ Fragrances 3 Collections 100% Authentic
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ASAR Fragrances
Why Choose Us

Long Lasting Fragrances

Our attars are crafted to stay with you throughout the day. A small amount delivers a powerful and long-lasting scent.

Long Lasting Fragrances

Our attars are crafted to stay with you throughout the day. A small amount delivers a powerful and long-lasting scent.

Premium Ingredients

We use carefully selected fragrance oils and high-quality ingredients to ensure a rich and authentic aroma.

Traditional Attar Heritage

Inspired by centuries-old attar traditions, our fragrances celebrate the art of natural perfumery.

Elegant Affordable Luxury

Experience premium fragrances without paying luxury brand prices.

Testimonials

What Our Customers Say

★★★★★

"The Royal Oudh Majestic is unlike anything I've ever experienced. It lasts all day and I constantly receive compliments. Worth every rupee."

Priya Malhotra

Mumbai

★★★★★

"I've been buying from Asar Fragrances for over 5 years. Their attention to quality and the richness of their attars is unmatched in India."

Dr. Faisal Ahmed

Delhi

★★★★★

"The gift box presentation is stunning. I ordered Saffron Elixir for my husband's birthday and he was absolutely thrilled. The scent is divine."

Ananya Reddy

Bangalore

★★★★★

"The Royal Oudh Majestic is unlike anything I've ever experienced. It lasts all day and I constantly receive compliments. Worth every rupee."

Priya Malhotra

Mumbai

★★★★★

"I've been buying from Asar Fragrances for over 5 years. Their attention to quality and the richness of their attars is unmatched in India."

Dr. Faisal Ahmed

Delhi

★★★★★

"I've been buying from Asar Fragrances for over 5 years. Their attention to quality and the richness of their attars is unmatched in India."

Dr. Faisal Ahmed

Delhi

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ASAR – Ehsaas
Associated Product ASAR – Ehsaas Feeling / Emotion - A fragrance that captures the essence of... ₹299 ₹399
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ASAR – Ehsaas ₹299

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